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Taylr — AI Identity Coach for Behaviour Change

An AI-powered identity coach that builds habits around who you want to become — not goals you want to hit. Daily check-ins, streak scoring, and empathetic coaching.

What we built

  • Identity-first onboarding — users define who they want to become before setting any habits
  • AI coach connecting daily check-ins back to the user's chosen identity
  • Adaptive habit scheduling based on completion patterns
  • Daily and weekly reflection prompts
  • Streak scoring with identity-framed reinforcement